So there has been a lot of stir over this video, as demonstrating some new camo technology that is utterly amazing. As media producers in the firearms industry, we are always conscious of being honest with our film. Making sure that there is not too much “Hollywood” in our productions. After all, we are influencing where people put their hard-earned money, and that is a responsibility we ned to, and do take seriously.
The original video didn’t come across as malicious, but the headline was misleading on more than one share when it was going viral. I put together a short (and very basic) video on how it’s done and the basic technology behind it.