Many consulting agencies want your business. In fact, they want it forever. Why not, they get paid as long as you have problems.
We approach thing differently. We partner with our long term clients. We become PART of their business. We share the risks, and share the rewards, and we outperform other agencies because we have skin in the game.
Short term clients, just as valuable, neeed specific goals that can be met in order to know when its time to end an engagement.
In both cases, we use financial goal setting as our measurement. In a world of analytics, often times they are use to define progress rather than measure it. Analytics are a tool used to get to the financial goals, rather than become goals in and of themselves. We add dollars to the business bottom line, and that is the only metric that counts.