PROJECT COMPONENTS:
- WEBSITE
- E-COMMERCE
- 301- REDIRECTS AND SEO RANKING PROTECTION
- MERCHANT PROCESSING
- MEMBERSHIP PORTAL – including subscription management
- EVENT MANAGEMENT PORTAL – including badge printing and multisite events
- ACCOUNTING AUTOMATION – Accounting data synced real time to accounting package of choice (QBO)
The Canadian Sporting Arms and Ammunition Association website was due for an upgrade, to go along with an overall modernization of the organization. In an effort to make the Association run more efficiently and “do more with less”, Telos Alpha consulted with CSAAA and brought forward a plan to overhaul the website and add (at reduced annual cost) more functionality in e-commerce and process automation.
A new website based on the same familiar platform (WordPress) that added functionality to automate taking donations, selling Memberships and organizing and monetizing trade shows reduced administrative overhead and made the organization more agile and modern. Accounting was streamlined with a direct sync capability to QuickBooks, allowing monthly and annual accounting to happen with less Admin staff involvement.
In addition, the process for selling, renewing and managing Memberships in the association was implemented. This went hand in hand with Event Management System for the two National level trade shows the CSAAA organizes each year for its Membership. We also moved the CSAA off PayPal (notoriously anti-firearms payment platform) to their own Merchant Processing agreement, and reduced costs in the process.