So there has been a lot of stir over this video, as demonstrating some new camo technology that is utterly amazing. As media producers in the firearms industry, we are always conscious of being honest with our film. Making sure that there is not too much “Hollywood” in our productions. After all, we are influencing where people put their hard-earned money, and that is a responsibility we ned to, and do take seriously.
The original video didn’t come across as malicious, but the headline was misleading on more than one share when it was going viral. I put together a short (and very basic) video on how it’s done and the basic technology behind it.
In Part One we looked at why Facebook can a be a resource intensive and low ROI marketing tool for business in the firearms sector. That doesn’t mean abandoning it, however, as the platform has some great tools and opportunities which are essentially free to the business. In Part Two we looking at what Facebook does well, and in Part Three we are going to look at how we can get around the marketing blocks we encounter as firearms owners and “monetize the ad platform” (use Facebook ads to sell stuff in normal person speak…).
You may have noticed that we have strayed from the original topic that Part One said this article was going to cover. We realized that this topic goes deep, but it’s a bigger project that we initially scoped (how is that for consulting talk?). As we progress and research, we keep adding to the body of content. What we thought would be a couple of articles is turning out need several. We want the information to be as clear as possible, so hang in there and we will make sure we cover everything properly. – Brent
So we now understand what Facebook won’t do for us. We understand what our boundaries are (for now) as firearms and martial companies operating a presence on the medium. So let’s focus a bot on what Facebook can do for us.
Runiation LLC is a … well… let’s let Ian (CEO and Chief Educator) explain it. He does it best:
Runenation is a consulting and education company specializing in the constant growth of the multidisciplinary tactician. Too often in the “gun world,” you see people who are drawn to a singular tool in lieu of looking at the bigger picture. It isn’t solely about the gun, blade, grappling, striking, medical, fitness, or verbal acuity. It’s a constantly evolving skill set that you put a varying amount of effort into throughout your life. Like the rings on a tree trunk , it will grow as long as you put in the necessary effort. I’m constantly evolving how I teach so as to bring the best knowledge to my students which will allow them to be better able to answer the call if violence is the only option. We are more than happy to give the offered training and customized training to any law-abiding citizen, law enforcement officer, military and security professional.
If you value a strong opinion, extreme ownership narratives and an overall ethos of personal responsibility, then this blog is for you. In this article, he communicates many of the same beliefs we at Telos Alpha regard as prime. By prime we mean they are core to our way of life. They shape the things you do every day. They are the template you use to creates the good daily habit that foster progress, improvement, and Mastery.
We are looking forward to training with Runenation LLC and will be following their “Mind Fuel” (a much more engaging label than BLOG) daily.
We are developing a close ongoing relationship with Valkyrie Combat. In addition to our CEO being the CTO of Valkyrie Combat, we deeply respect the work they are doing. In the shop and on social media supporting 2A and in firearms rights in general. They always promote a respectful and professional relationship with firearms and advocate for training. All things we at Telos Alpha hold in very high regard.
This is our latest video promotion for them. Shot during SHOT Show 2018 at the Pro Gun Club just outside Boulder Nevada.
Often as firearms marketers, our clients are looking for the silver bullet, the one thing we can do to take sales to the next level. Just as often, I get this question from companies that haven’t done the basics yet. This series of articles is going to give you an overview of the online marketing landscape, where you can get started fast for the least money, and just how far you can take it.
This is like someone just starting out in the bodybuilding world taking tons of supplements and potions from day one. When you are getting started you don’t need all the fancy stuff. Just get lifting and when (if) you actually get to a point of diminishing returns, then you can start looking for the high testosterone marketing angles.
The irony that the same day we post Part One of our review of Facebook as a marketing medium for firearms companies, something like this happens.
Duluth Pack, a well established company that has been making bags, and CCW bag options for years, announces a new CCW bag, made in a CCW state, where it is LEGAL to CCW, and out of nowhere the sensitive left starts posting how they are going to abandon Duluth Pack and never buy from them again.
We, as firearms businesses on Facebook or as companies that might even be RELATED to the firearms business, expect this kind of reaction. The internet exposes everyone to everything. We get it.
But how long do you think it will be before the offended start one-star rating this poor company because they make a bag for people that choose to CWW LEGALLY? Is this what marginalized companies in the firearms sector can expect from Facebook?
In this multi-part article, we are going to investigate why you are marketing on Facebook in the first place, why you should think about marketing elsewhere, and later on, some strategies to effectively diversify your marketing efforts on other social media channels.
Firearms companies haven’t been able to advertise via Facebook’s built-in ad platform since mid-2015. Ads are often rejected but official policy says that posts about legal gun sales (by businesses only) are OK. So ad-based marketing is toast, but you can still get organic traction, right? Well, it’s a bit more complicated than that. The firearms “stigma” trickles over into other places.
One of our friends who manufactures rescue tools (Kurt Delia over at www.deliatactical.com) recently had his ad for their RAPTOR Rescue tool rejected, and rejected again on appeal, as the tool sits on a site that houses his other offerings (who can sell “One SKU Vasily, one SKU only”?) and some of them are knives. I also have NO doubt that the “tactical” in his site’s domain name is what the ad bot caught first.
So as a firearms company owner, or someone in the “tactical” vertical, that might sell everything from knives to guns to camping gear, what do you do?
In Part One of this investigation, we will explore if Facebook is even a practical marketing medium for the firearms small business anymore, and get some insight into why we keep bashing our heads against the wall trying to reconcile our marketing with Facebook’s rules. Read more